The making of the Umit Benan x Jacques Marie Mage Collection
Umit Benan wanted to be a filmmaker, but diverted to fashion rather naturally, keeping the urge to tell stories intact. He makes no real distinction between life, fantasy and fiction because really there isn’t one. “I am interested in contrasts. That’s what life is all about, isn’t it?” he says.
Design should never overpower the product: the emphasis goes on the great quality of the materials.